At PlantBaby, we are developing a portfolio of clean-label, organic, plant-based foods and beverages to support families on the nutritional journey from infancy to adulthood.
PlantBaby launched in 2020 on a mission to nourish, inform and empower future generations with access to real food.
Our plant-based foods, beverages and formulas are designed to meet the highest nutritional standards. Our products are free from dairy, gluten, refined sugar, GMOs, preservatives, artificial and natural flavors, and glyphosate.
Together with our pediatric, nutrition and impact partners, we explore the nuances of nutrition and share resources to help inform your decisions.
We focus on organic ingredients and regenerative farming practices, to cultivate an awareness between people and planet and empower you to strengthen your connection to food and its source.
Meet PlantBaby’s core team of innovators, change-makers and pediatricians, each heart-centered and driven experts in their fields coming together to benefit kids and the planet.
Lauren Abelin has dedicated her life to researching and developing human-centered solutions to problems impacting mental and physical wellbeing. Previously, she worked in the nonprofit sector as an emotional learning specialist, implementing programs in school districts which helped thousands of children develop stress management skills. Her 10+ years of experience in the field, in addition to her own healing journey managing a chronic illness, has inspired her to address the issue of toxicity in our food and the state of children’s health. She is committed to empowering others in their journey to attain mind body wisdom, adopt healthier lifestyles and live the most enriched lives possible.
Alex Abelin is an innovative entrepreneur, perennial optimist and spirited connector. He has the unique ability to take big visions and bring them to life. He has founded three companies in diverse categories: PlantBaby in food & beverage; LQD WiFi in communications; LiquidTalent in technology. He spent over seven years working for Google, and two years for Verizon Smart Cities through its acquisition of LQD WiFi. He's a proud alumni of UC Berkeley, and has called California, New York and Hawaii home. As a new Dad, Alex is working harder and smarter than ever to make tomorrow's world better for his son's generation.
Kiki Van Son is a storyteller and advertising expert who cares deeply about media literacy and digital wellbeing. Kiki was formerly the Digital Director at the Center for Humane Technology, supporting mass mobilization following the release of the Netflix documentary, “The Social Dilemma.” Previously, Kiki worked at McCann as a digital strategist. She left the corporate ad industry to research the impact of social media marketing on public and mental health at Glasgow Caledonian New York College, where she earned her MS in Business for Social Impact and Sustainability. She’s committed to reviving advertising practices with messaging principles that appeal to our highest selves.
Rebecca Zimmermann is a communications specialist and Integrative Health Coach who is passionate about fostering meaningful and sustainable relationships between people, their food and lifestyle, and the planet. After earning a business degree from California Polytechnic State University, San Luis Obispo, Rebecca enrolled in the Institute of Integrative Nutrition to study holistic health, her passion. Previously, she was an Account Executive at Double Forte, a PR agency, where she handled media and influencer relations and content creation and strategy for clients in the food & beverage space. She’s eager to use her voice, words, and actions to inspire others and create a ripple effect of positive change in the world.
Erica Bassett is a Food Scientist who enjoys using her creativity and problem solving skills to develop innovative food products that contain easily recognizable ingredients and healthy nutrition to feed our world. She has worked in all aspects of the food manufacturing world developing new products, building Food Safety plans, handling operations, logistics and from plant-based, to freeze-dried to slaughter. She has worked in multiple start-up companies at different stages of growth and knows the value in going fast as well as when to slow down. She lives in Oregon and will be starting the ultimate adventure of parenthood with her first child due in August 2022.
Casey is multi-talented with significant experience in CPG sales and operations. He served various roles in Sales, Marketing, and Operations at Laird Superfood, helping grow the company to 45 million in revenue. Casey has been known as a Swiss Army knife asset to any team he joins. Previously, Casey was deeply involved in the golf industry, both playing professionally and in golf management and operations for multiple facilities. Casey and his family reside in Central Oregon.
Dr. Joel “Gator” Warsh is a board-certified Pediatrician in Los Angeles, California who specializes in Integrative Medicine. He grew up in Toronto, Canada and completed a Master’s Degree in Epidemiology and Community Health before earning his medical degree from Thomas Jefferson Medical College. Dr. Gator has published research in peer-reviewed journals on topics including childhood injuries, obesity and physical activity and has been featured in numerous documentaries, films, podcasts and articles. He is the founder IntegrativePediatrics.com and the host of the Raising Amazing Podcast.
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Zach Bush MD is a physician specializing in internal medicine, endocrinology and hospice care. He is an internationally recognized educator and thought leader on the microbiome as it relates to health, disease, and food systems. Dr Zach founded *Seraphic Group and the non-profit Farmer’s Footprint to develop root-cause solutions for human and ecological health. His passion for education reaches across many disciplines, including topics such as the role of soil and water ecosystems in human genomics, immunity, and gut/brain health. His education has highlighted the need for a radical departure from chemical farming and pharmacy, and his ongoing efforts are providing a path for consumers, farmers, and mega-industries to work together for a healthy future for people and planet.
Lauren Abelin has dedicated her life to researching and developing human-centered solutions to problems impacting mental and physical wellbeing. Previously, she worked in the nonprofit sector as an emotional learning specialist, implementing programs in school districts which helped thousands of children develop stress management skills. Her 10+ years of experience in the field, in addition to her own healing journey managing a chronic illness, has inspired her to address the issue of toxicity in our food and the state of children’s health. She is committed to empowering others in their journey to attain mind body wisdom, adopt healthier lifestyles and live the most enriched lives possible.
Alex Abelin is an innovative entrepreneur, perennial optimist and spirited connector. He has the unique ability to take big visions and bring them to life. He has founded three companies in diverse categories: PlantBaby in food & beverage; LQD WiFi in communications; LiquidTalent in technology. He spent over seven years working for Google, and two years for Verizon Smart Cities through its acquisition of LQD WiFi. He's a proud alumni of UC Berkeley, and has called California, New York and Hawaii home. As a new Dad, Alex is working harder and smarter than ever to make tomorrow's world better for his son's generation.
Kiki Van Son is a storyteller and advertising expert who cares deeply about media literacy and digital wellbeing. Kiki was formerly the Digital Director at the Center for Humane Technology, supporting mass mobilization following the release of the Netflix documentary, “The Social Dilemma.” Previously, Kiki worked at McCann as a digital strategist. She left the corporate ad industry to research the impact of social media marketing on public and mental health at Glasgow Caledonian New York College, where she earned her MS in Business for Social Impact and Sustainability. She’s committed to reviving advertising practices with messaging principles that appeal to our highest selves.
Rebecca Zimmermann is a communications specialist and Integrative Health Coach who is passionate about fostering meaningful and sustainable relationships between people, their food and lifestyle, and the planet. After earning a business degree from California Polytechnic State University, San Luis Obispo, Rebecca enrolled in the Institute of Integrative Nutrition to study holistic health, her passion. Previously, she was an Account Executive at Double Forte, a PR agency, where she handled media and influencer relations and content creation and strategy for clients in the food & beverage space. She’s eager to use her voice, words, and actions to inspire others and create a ripple effect of positive change in the world.
Erica Bassett is a Food Scientist who enjoys using her creativity and problem solving skills to develop innovative food products that contain easily recognizable ingredients and healthy nutrition to feed our world. She has worked in all aspects of the food manufacturing world developing new products, building Food Safety plans, handling operations, logistics and from plant-based, to freeze-dried to slaughter. She has worked in multiple start-up companies at different stages of growth and knows the value in going fast as well as when to slow down. She lives in Oregon and will be starting the ultimate adventure of parenthood with her first child due in August 2022.
Casey is multi-talented with significant experience in CPG sales and operations. He served various roles in Sales, Marketing, and Operations at Laird Superfood, helping grow the company to 45 million in revenue. Casey has been known as a Swiss Army knife asset to any team he joins. Previously, Casey was deeply involved in the golf industry, both playing professionally and in golf management and operations for multiple facilities. Casey and his family reside in Central Oregon.
Dr. Joel “Gator” Warsh is a board-certified Pediatrician in Los Angeles, California who specializes in Integrative Medicine. He grew up in Toronto, Canada and completed a Master’s Degree in Epidemiology and Community Health before earning his medical degree from Thomas Jefferson Medical College. Dr. Gator has published research in peer-reviewed journals on topics including childhood injuries, obesity and physical activity and has been featured in numerous documentaries, films, podcasts and articles. He is the founder IntegrativePediatrics.com and the host of the Raising Amazing Podcast.
Zach Bush MD is a physician specializing in internal medicine, endocrinology and hospice care. He is an internationally recognized educator and thought leader on the microbiome as it relates to health, disease, and food systems. Dr Zach founded *Seraphic Group and the non-profit Farmer’s Footprint to develop root-cause solutions for human and ecological health. His passion for education reaches across many disciplines, including topics such as the role of soil and water ecosystems in human genomics, immunity, and gut/brain health. His education has highlighted the need for a radical departure from chemical farming and pharmacy, and his ongoing efforts are providing a path for consumers, farmers, and mega-industries to work together for a healthy future for people and planet.
PlantBaby is developing an inspired portfolio of healthy foods and beverages that is plant-based, planet-forward, and pediatrician-approved.
PlantBaby’s launch product, Kiki Milk, is a delicious and nutritious plant-based milk made with organic ingredients and boosted with nourishing superfoods.
PlantBaby's Toddler Milk is a nutrient-dense, plant-based toddler milk made for ages 1 to 3.
We're proud to partner with Farmer's Footprint and Planet FWD, two organizations committed to building a healthier Planet Earth.
We believe real food is fuel, and homegrown food is the best fuel. But when you're busy, (as most of us are), sometimes you need a delicious, healthy, and wholesome option that you can rely on. This is where we come in.
All of our PlantBaby products are clean-label, diligently tested and sourced exclusively from organic, climate-friendly whole foods. Our foods and beverages are innovated with a lot of love and care, and designed with professional expertise. From our home to yours, we’re honored to be on this journey with you.
Our resources are meant to offer sound and comprehensive perspectives on health and nutrition.
PlantBaby Co-Founders, Lauren and Alex Abelin, lovingly welcomed their son Alakai into the world in November 2019. When Alakai was 6 months old, Lauren and Alex needed to find an infant formula supplement.
After extensive research and investigation, they simply could not find a suitable plant-based, soy-free and dairy-free option. As new parents, they got frustrated. As entrepreneurs, they became curious. The facts and trends they uncovered through their research process into the state of formulas, foods and beverages for children was unsettling. Simply put, the health of our future generation is at risk. One in four children have a chronic health condition, and one in six are obese. Unwilling to accept the current state of affairs, they rolled up their sleeves and got to work. PlantBaby is their vehicle to make positive change for the health and wellbeing of children everywhere.
Where can I find PlantBaby products?
Check out PlantBaby's launch product, Kiki Milk at www.kikimilk.com
What makes PlantBaby different from other plant-based companies?
We design products with families and kids’ developmental needs in mind, by working with pediatricians and nutritionists on formulation. We only use organic ingredients and go above and beyond to test for glyphosate. We’re not anti-meat nor anti-dairy.
